They say that first impressions are everything –but they’re not the only thing. Your customers are always judging you in subtle and unseen ways. What they think of you matters and are the difference between a pass or a purchase.
In my CLEAR Brand Plan™ program, you’ll take away the knowledge, skills, and framework to build your brand’s credibility, confidence, and trust so that customers will buy –and buy again.
In a long career of telling stories, my proudest moment came creating a PBS documentary during the earliest days of the AIDS epidemic. The prevailing view of victims was negative and homophobic. By revealing the sufferers as real people in real pain, we changed public perception and sparked a change in attitude and media coverage. Those People went on to win an Emmy.
Ever since, my personal mission is to champion storytelling because of the way it can change how people think, feel, and act. In addition to television producer, director, and writer, my background includes software marketer, certified trainer, author, and TEDx Speaker Coach.
Can you afford to ignore your branding plan? Roll up your sleeves and let’s get to work.
He provided me with a high level overview of how to think about the customer you are seeking to reach. He explained simple but effective principles of remembering to keep the customer point-of-view front and center while making my message more concise and to the point. I highly recommend Brad to anyone seeking input guidance to their client messaging!" --Maren Bocinsky
"Hey, this is good stuff!" --Ira Flatow, Science Fridays